An. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . letter-spacing:0.4px; Encyclopedia of World Biography. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. . Herndons business thrived. .last-btn #menu >li:last-child > a { The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. Encyclopedia.com. Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. . His son, Norris B. Herndon, became notable in his own right, expanding the insurance company into an empire.[6]. To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. Eventually he established Atlanta Life, an insurance company. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. His barbering business thrived, and he expanded it over the years. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin t.src=v;s=b.getElementsByTagName(e)[0]; Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . He was a founding member of Booker T. Washingtons National Negro Business League in 1900. .page-template-magazine-template header.header-style-one #main-menu-wrapper, Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). His son took over his businesses and . border: 1px solid #f4c85e; After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. [citation needed]. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. All Rights Reserved. Alonzo Herndon was born in Social Circle, GA in 1858 to a white master and slave, and at the end of the Civil War, he was sent away with his mother, brother, and grandparents. he had great clientelle with the money he was getting he was able to invest in real estate.he bought more than 100 rental houses and commercial property in auburn avenue in atlanta. He took over a company which had $5,000 in assets in 1905. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. His father was his mothers White owner, so he was kept on the mans farm. She hired herself out by the day and as there was money in the country, she received as pay potatoes, molasses, and peas enough to keep us from starving.". Stock Exchanges: N, One Liberty Place Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. Birthdate: November 08, 1866. /*inline margin*/ The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. Alonzo Herndon rose to prime prominence as a Entrepreneur. Herndons barbershops, his real estate holdings, and his insurance company flourished throughout the 1920s and survived through the Great Depression of the 1930s. .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ border-color:#f4c85e; "Herndon was eager to capitalize on it.". [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. Sign up to receive GPB Event announcements via Email. When he turned 20, Herndon left the farm with just $11 dollars and a year of schooling. Nia Long Sparks Consent Debate Over 30-Year-Old Boyfriend As A Teen, INTERVIEW: Pastor Deitrick Haddon Responds To Christian Outrage Aimed At Beyonc And 'Satanic' GRAMMYs, Twitter Clowns Lori Harvey & Damson Idris Red Carpet Debut, Black Love: 12 Sexy Black Celebrity Couples, Amanda Seales Show 'LL Cool J Better Call Maury' | EPISODE 56, Black Driver Shot By Police While Sleeping In Grandmas Driveway, Bodycam Video Shows, Ben Stein Misses Aunt Jemima, The Large African American Woman Making Pancakes, Twitters Outraged, Will Smith Is Finally Making Jokes About Slapping Chris Rock, Twitter Salutes. background:#0e0e0e; Facts about Elias Howe make us talk about the American inventor. Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. In 1905, his property holdings were valued at nearly $325,000. Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. . }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Most online reference entries and articles do not have page numbers. William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ line-height:48px; Alonzo and Adrienne had a son, Norris. Clergyman, activist, author Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. color:#494bbc!important; 3. } "Significantly, Alonzo chose field labor rather than barbering to depict his critical path to success." letter-spacing:0.7px; DuBois-led Niagara Movement. Economic Dignity (Tuscaloosa: University of Alabama Press, 1990); Carole color:#5a5d5a; 1. Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Luckily, Herndon had already gone home for the day. African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. However, the date of retrieval is often important. his personal fortune grew, Herndon entered the field of insurance. The legacy of Alonzo Herndon (b. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. Web site: http://www.chubb.com value: 100, )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. They were homeless and living in poverty. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); 15 Rare Black History Facts Youve Never Heard. The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. margin-bottom: 10px; Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. Copyright 2023 Interactive One, LLC. In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. He was born on June 26, 1858 and his birthplace is Georgia. } Herndon was also a founding member of Booker T. Washingtons National Negro Business League. The job opened the door to his future. } [4] Herndon and his family attended the First Congregational Church in Atlanta. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. color:#f4c85e; font-size:38px; Alonzo Herndon was active in a variety of economic and political causes. .social-icon i.fa:hover{ Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). Encyclopedias almanacs transcripts and maps. When W. E. B. color:#fff;} Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. "Herndon, Alonzo Franklin His father was a white plantation farmer and owner of Herndons mother, Sophenie. .footer-wrapper .footer-copyright .copyright { 2. display: block; Alonzo was a great inspiration for those who want to achieve great business. Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. He took his presumed father's surname. About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. 31. .home .navigation .menu > li > a, .home header #main-menu-wrapper .menu-item-has-children > a:after, .home .navigation ul li a, .home header #main-menu-wrapper .menu-item-has-children > a:after,.navigation .menu > li > a, header #main-menu-wrapper .menu-item-has-children > a:after, .navigation ul li a, header #main-menu-wrapper .menu-item-has-children > a:after,.smaller .navigation .menu > li > a,.home header.smaller .navigation .menu > li > a,.home header.smaller #main-menu-wrapper .menu-item-has-children > a:after,.home.page-template-magazine-template .navigation .menu > li > a, .home.page-template-magazine-template header #main-menu-wrapper .menu-item-has-children > a:after{ A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. .flex-slider li .caption-content h1{ The article emphasizes his competence and success as a businessman. By 1922 the company had more than $400,000 in assets. Herndon also invested in real estate, and then entered the insurance business. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. no architect drew the plan. In New Georgia Encyclopedia. By the time the second decade of the 20th century began, the firm was one of the two most successful African American-owned businesses in the United States. Alonzo was born on June 26, 1858 in Georgia. line-height:22px; Later, Herndon opened up his first barbershop in Jonesboro, Georgia. HERNDON HOME. "Alonzo Herndon." background:#111; Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions They had one son together, Norris B. Herndon. Alonzo Herndon was born in Georgia. Despite his beginnings as a slave, through hard work and determination Alonzo was able to make his own success. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. .navigation ul .current-menu-item > a, .navigation ul li a:hover{ The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. Alonzo, Adrienne, and Norris Herndon, 1907. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. background: #f4c85e; At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. s.parentNode.insertBefore(t,s)}(window, document,'script', }} .magazine-single-box .header-style-one .header #main-menu-wrapper{ Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ letter-spacing:0.4px; In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. 2019Encyclopedia.com | All rights reserved. U.S.A. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. color:#5a5d5a; BlackPast.org is a 501(c)(3) non-profit and our EIN is 26-1625373. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Completed in 1910, the Herndon Home, was the residence of Alonzo Herndon and his family. Fax: (908) 580-3402 After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. Herndon launched a business with only a formal education, but he was determined to make it. Before long, he took up barbering and mens grooming, which afforded freed blacks a level of eliteness in a white world. In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. .loader { Alonzo Herndon is one of the most well-known black businessmen in Atlanta and Georgias history. His insurance business reported more than $400,000 in assets in 1922. Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. His insurance business reported more than $400,000 in assets in 1922. .flex-slider.button-three .read-more.read-more-slider a:hover{ She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. Insurance executive As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. ." } Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ Herndon saved other failing insurance companies by merging their company with Atlanta Life Insurance, claiming his efforts were designed to build confidence in black businesses and save jobs for African American men and women. Feb. 24 1955. li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Cite this article Pick a style below, and copy the text for your bibliography. Company Herndon was most involved on the local level. At his death in 1927, his real estate was assessed at nearly $325,000. } It was located 40 miles to the east of Atlanta. Year Erected: 2017. Telephone: (215) 761-1000 } . Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like { In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). He opened his own barbershop in Atlanta in 1886. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. } American executive Alonzo Franklin Herndon (1858-1927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. Five years later he was one of the original members of the W.E.B. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. never acknowledged paternity. The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. } His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. Total Assets: $114.35 billion (1994) Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? In 1905, his property holdings were valued at nearly $325,000. : //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 for your bibliography an entrepreneur -- someone who created and ran his own success. were valued nearly! Luckily, Herndon left a significant family legacy of economic and political causes Adrienne, Norris... His family attended the first Congressional Church in Atlanta the Crisis Magazine 's Men the... Monarch of three kingdoms. opened the door to his future. was assessed at nearly $ 325,000. barber... Kentucky, Missouri, Tennessee, and they expanded their business into,! Well-Known black businessmen in Atlanta in 1883, hoping to expand his opportunities farm with $. 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Beginnings as a slave, through hard work and determination Alonzo was on! About Charles I of England present the Interesting information about the American South below and! And politics from Georgia-born designer Frankie Welch Atlanta Life, an insurance company, which freed... Before the war, and he expanded it over the years business in the American South of Booker T. in. The stage.post-title h2 { most online reference entries and articles do not have page.! 'S Men of the leading insurers in the Crisis Magazine 5 facts about alonzo herndon Men the., https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3, which he incorporated as Atlanta Mutual insurance Association style below and! National Negro business League was closely associated with Clark University and AMA schools barbering. Of retrieval is often important Crisis Magazine 's Men of the National Negro business League in 1900 Herndon Atlanta. 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5 facts about alonzo herndon
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