This website uses cookies to improve your experience while you navigate through the website. This is an amazing car top in performance, economy and safety. To see more, visit https://www.npr.org. Source: https://www.solarreviews.com/blog/how-much-do-teslas-electric-vehicles-cost. A mobile unit showed up to replace a filter in the HVAC system due to a smell. It's 52 years and 54 years respectively. [33] Elon Musk told an interviewer that the Berlin-made Model Y is "not just a copy of the Model Y. I have owned lots of different makes of vehicles. All company names, brand names, trademarks and logos are the property of their respective owners. Was neglect and poor maintenance behind a deadly train collision in Greece? The Tesla Model Y ranks second with 770. Used car values are constantly changing. In this article we will discuss Tesla owner demographics including Age, Ethnicity, Gender, Income, Children, and Home Ownership. The Tesla target market is characterized as early adopters of technology, with a forward-thinking and image conscious psychological make-up. Adjusting most car functions on a computer screen is a new experience. [29], In November 2019, Tesla announced that the Tesla Model Y would be the first vehicle to be assembled at the first European Gigafactory, Giga Berlin. The Model Y is an electric SUV based on the Model 3 . Instead of a shiny new car, the company went big-picture on climate change, making the case for an aggressive global transition away from fossil fuels one with a vast number of electric vehicles and batteries, Tesla's core products, as the key components. [3][28] Due to its larger size, the Y consumes more energy than the 3, and thus has shorter range. [72] Later, Model Y would also be assembled at Giga Shanghai[when?] [23] The Model Y announcement had been planned for 2018; however, production problems with the Model 3 resulted in it being pushed to 2019. The vehicle garnered an impressive 90 out of 100 on the road test and a perfect five out of five in customer satisfaction. Answer (1 of 4): What's unusual about Tesla's cars is that it's hard to pin down a demographic. As the electric vehicle market continues to grow it will be interesting to see how the demographics of Tesla owners (and EV owners as a whole) evolve over time. I have owned the car for a week and I am discovering more and more to love about the way it drives. Is San Francisco located in the west or in the east? Tesla Target Market Analysis and Segmentation Brand Overview. But at its Investor Day on Wednesday, Tesla did not reveal that vehicle. Men own 84% of Model 3 vehicles. Every major automaker now believes that zero-emissions vehicles are the industry's future, and they are racing to catch up with Tesla. That is $754 per month. Quiz yourself on Black history. Table 1.1: Drivetrain, Range, Performance, Battery Table 1.2: Exterior Dimensions - Advertisement - tactics such as customer referral programs, influencer marketing and organic social media, all of which enable the company to achieve enormous success with far smaller marketing budgets compared to prominent car brands. With the new image, it was stated that the Model Y would be formally announced in March 2019. This is largely due to difficulties and inconvenience of having to charge the car. a reference: user experience, updatability, driving features, performance of the top of the range models, charging network, range. Additional perks are available depending on the level of contribution. In order to deliver better customer experiences, it is important to understand the typical customer profile. Could not drive my car before accepting the delivery. Based on data pulled from 2,650 Tesla owners, the average household income of a TeslaModel Xowner is $143,177 per year. . "The Toyota conquests by the Model S are being . Big advantage: Model Y was/is thought through as an electric car as is the ID.3. RWD 5dr Auto. Before 2017, Tesla had less than 25,000 employees to compare its growth. The demographics of Tesla owners is made up mainly of consumers who are passionate about reducing their carbon footprint or are interested in the gasoline cost savings. There will be a learning curve. A recent study on the demographics of the typical Tesla buyer returned some rather unsurprising results. That leaves only 12% of Tesla owners as home renters. Is San Diego located in the west or in the east? He compared it to Apple's proprietary chargers. In 2021, Tesla Model Y was the best selling plug-in electric car, with sales of over 172,000 units. The average household income of a Tesla Model S owner in 2022 is a little higher, at $151,096 per year. [78] Predicted Reliability. The investor day came as investors were feeling more optimistic about Tesla's future, despite growing competition. in China[73] and Giga Berlin in Germany.[30]. Long story short, the typical Tesla driver is not the typical American driver who is split roughly evenly by gender and has a lower average annual income, while a higher educational degree is owned by just 13% of non-Tesla drivers. It does not store any personal data. Edmunds lets you track your vehicle's value over time so you can decide when to sell or trade in. The Tesla Model Y was the most popular electric vehicle in the US ranked by a number of deliveries in Q1 2021. [43], On January 7, 2021, Tesla released the Standard Range Rear Wheel Drive Model Y as well as the optional 7-seat, third-row seating configuration. 20 Jan 23. I do not know anyone who used this service to speak of its efficacy. All rights reserved. As a thank you for your contribution, you'll get nearly no ads in the Community and Groups sections. Tesla Employs 70,757 People Globally. 0-60: 3.5 seconds. As the newest EV to hit roads for Tesla, the Model Y CUV continues to grow in. Paul Maric. All prices are manufacturer's suggested retail price (MSRP) and before on-road costs which vary state by state. The cars appeal to people whose prior car was significantly less expensive. That flatish nose is an inevitable target for bugs and other road debris. See real prices. Discuss Tesla's Model S, Model 3, Model X, Model Y, Cybertruck, Roadster and More. Model Y Owner's Manual. The Tesla Model Y is a battery electric compact crossover manufactured by Tesla, Inc. #1. That puts Tesla owners a full 21 to 24 points higher for home ownership than the general population. Copyright 2006-2022 Tesla Motors Club LLC. The following graphic shows the percentage of Tesla Model X owners who are male vs female. . This cookie is set by GDPR Cookie Consent plugin. FSD can be purchased later. Based on market research performed byHedges & Companyin 2018, it turns out the averageTeslaowner is a 54 year old white man making over $140,000 with no children. United States deliveries started in March 2020 for the Long Range AWD version and the Performance version. So it can beat the Long Range Model X in . In 2021, Tesla brand value was estimated at $42.61 billion, making it the most valuable automotive brand worldwide, beating even the long-standing popular Japanese, European and US brands like Toyota, Mercedes Benz, Honda and Ford. The Tesla Model Y Roof Rack unleashes the ability to transport your kayak, bicycles, and other outdoor gear with your Tesla Model Y EV. Musk's tone was more optimistic. Tesla's Model 3 once again topped overall new car sales in Europe during March, with a total of 23,013 units registered across the region reports JATO Dynamics. [66] Musk has said that the new heat pump system/octovalve is one of the two most significant changes in the Model Y over the Model 3, the other being the new rear underbody casting. Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now. [18], In 2013, Tesla Motors filed to trademark "Model Y". Tesla Model Y is an all-electric compact SUV built on Tesla's third-generation vehicle platform. Was looking at an Audi S5 Sportback alongside the Model 3 I bought. The Tesla target demographic is largely established families with kids, including younger children or teenagers, and they are mostly professionals, executives, senior managers or hold other high-income positions. Most Tesla owners are White middle aged home-owning men who have higher household incomes and no children. There are other online sources of Tesla owner demographics including this one at market research company Quantcast that reports owners have income over $100K. [74], The Model Y has been generally very well received. These numbers line right up with the Teslarati survey. The ethnicity of Tesla owners skews toward Caucasians, at 87%. Tesla CEO Elon Musk is very vocal about his antithesis to advertising. [81], Permanent magnet synchronous reluctance motor, National Highway Traffic Safety Administration, List of production battery electric vehicles, "Tesla's Austin factory started Model Y production late last year, company reveals", "Tesla unveils Model Y electric SUV with 300 miles range and 7-seats", "Tesla Beats Expectations, Declares a Profit, and Has Started Model Y Production", "Tesla Model Y specs: we finally know how big it is", "Tesla is working on multiple variations of the Model 3", "Tesla Model Y teardown: shows some great improvements over Model 3 despite sharing 75% of parts", "Tesla Model Y is coming to market sooner using Model 3 architecture, says Elon Musk", "Tesla Model Y First Ride: A Compact Crossover For Canyon Roads", "Tesla Model Y: rare glimpse at third-row seats", "I took better pictures of the third row seats sheesh", "2021 Tesla Model Y: Preview, Pricing, Release Date", "Tesla Cancels Sub $40,000 Standard Range Tesla Model Y a| InsideEvs", "Tesla Model Y Adds Standard Range Model and Third-Row Option", "It Looks Like Tesla Has Canceled the Long Range RWD Model Y", "It's Official, Tesla Model Y Long Range RWD Not Going To Happen", "If Ford Did Not Block Trademark For Model E, Tesla Would Have Completed A Word After Model S, Model X", "Elon Musk hints at Tesla Model Y with falcon-wing doors", "Tesla teases new Model Y car as cheaper Model 3 nears production", "Tesla CEO Elon Musk Signals New Factory for Model Y SUV", "Elon Musk Shares a New Image of the Tesla Model Y", "Tesla's Model Y crossover is ready for production, Elon Musk says", "Model Y unveil event on March 14 at LA Design Studio", "Tesla Model Y test ride: first impressions of Tesla's latest 7-seat SUV (picture)", "Streamlining Manufacturing of the Tesla Model 3 For The Model Y", "Elon Musk: Tesla is going to build Giga Berlin", "Tesla Fremont to Soon Activate World's Largest Unibody Casting Machine in Mass Model Y Production", "Elon Musk shares details on Tesla Model Y redesign, battery cell production in Giga Berlin", "Tesla bets on aluminum casting for German plant", "Karosserie aus einem Guss: "Eine schne und lohnenswerte Aufgabe", "Tesla Launches Model Y Online Design Studio For Chinese Market", "Tesla Starts Delivering China-Made Model Y Crossover", "Tesla Model Y initial production begins in Gigafactory Shanghai", "Tesla Model Y leaves strong impression on VW's Herbert Diess after test drive", "Giga Berlin Model Y will get single-piece rear and front frame cast", "Tesla Model Y from Giga Berlin will utilize 4680 cells and structural battery pack", "Tesla Sells Out Of Q1 Supply Of Model Y In China Just Days After Opening Order Page: Report", "Tesla launches Model Y with Standard Range RWD and 7-seat third-row option", "Tesla Model y: Elon Musk teases 'new design' to reach even more buyers", "Tesla's Model 3 and Apple's iPhone have a few things in common", "Tesla rolls out 2020 Holiday Update: New Driving Visualizations, Supercharger Display Improvements and more (Release Notes)", "Tesla Model Y Complete Measurement With Interior Info", "The Tesla Model Y Is Somehow a $60,000 Car Now", "Tesla's Model Y now available in cheaper Standard Range option", "Elon Musk: Tesla Model Y heat pump is some of the best engineering I've seen in a while", "Model Y is the first Tesla with a heat pump. That's true for the Model 3. In addition, Tesla succeeds because it positions itself not just as a car, but as a lifestyle and philosophy that extends to every aspect of the customer relationship, including its Tesla Centers, designed to circumvent dealership restrictions and give a faster, better sales and service experience for customers. JavaScript is disabled. , the Chinese made model that only came on the market in 2020. provides a deep dive into thousands of mobile consumer segments. Specs. Tesla owners are an older demographic. This cookie is set by GDPR Cookie Consent plugin. That makes it likely that Tesla's share of EV sales will shrink, as more competition comes in. They're also getting access to the tax credit again.". This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of sampling errors. Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level." Tesla's cars are just as much pieces of technology as they are vehicles, and the automaker's ecosystem has begun to help consumers see the value of data in modern mobility. "This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. Li-Cycle - Is this Lithium Ion Battery Recycling Stock about to Skyrocket? Thats down slightly from $153,313 a few years ago. Most emphasize that time is running out, and the scale of change required is daunting. Is Washington, D.C. in the east or in the west? [24] In October 2018, Elon Musk revealed that he has approved the finalized design for the first production version of the Model Y, however production would not start until 2020. Used Tesla Model Y Near You. For Tesla buyers, a solid two-thirds return to Tesla. reaching over 627,000 units in the first three quarters of 2021, representing an increase of more than 16 percent over sales in the whole of 2020. Get the Tesla Motors 24' Cable Wall Connector on Amazon, Top 10 LaptopsMultimedia, Budget Multimedia, Gaming, Budget Gaming, Lightweight Gaming, Business, Budget Office, Workstation, Subnotebooks, Ultrabooks, Chromebooks, under 300 USD/Euros, under 500 USD/Euros, 1,000 USD/Euros, for University Students,Best Displays, Top 10 SmartphonesSmartphones, Phablets, 6-inch,Camera Smartphones. The two Model Y versions available now are fairly close in price, but Tesla vehicle MSRPs change frequently. In Europe, the Tesla Model 3 was the 17th top selling car during 2021, and also held the impressive number 1 spot as the top selling model in the mid-size car category. A low-priced Tesla would introduce EVs to more people in less represented demographic groups. We are sorry that this post wasn't useful for you! Tesla Owner Demographics: Age, Gender, Ethnicity, Income, Children. For a better experience, please enable JavaScript in your browser before proceeding. Love most of the tech. Done in pearl white over white leather interior with factory third row seats. Lows . Your Email (required, and we won't share your email address), Marketing help you need Search Engine Optimization (SEO) on Google or BingPaid Search (PPC) on Google or BingDisplay ads & banner adsEmail marketingGoogle ShoppingNot sure (You can describe what you need at the bottom of the page), When you need it Immediate! There were no panel gaps or paint issues, the interior is perfect and not a rattle to be heard. While the consumer segment who buys Tesla today are mostly affluent, high-income families, the brand aims to make electric cars affordable for all. Daniel Zlatev,2022-10-18(Update:2022-10-18). Do you value your experience at TMC? Tesla Owner Demographics and Stats 20. [5] The Model Y is based on the Model 3 sedan platform. As you look closer at the Tesla Model Y's stats, you'll notice that in most areas, the Model Y scored quite well. If the EV is a hybrid model, the owner is 20% more likely to prefer to return to gas-run options. Range is fine for my use, Havent looked back. Its all of the above and then some - thats why theyve been successful and will continue. 2. The following graphic shows the average household income of Tesla Model X and Model S owners. As far as recharging is concerned, everyone always asks if I purchased And Teslas remain popular with drivers. The Model X is a gull-wing SUV (according to Tesla) or CUV (according to many in the automotive industry). [35] This manufacturing process is expected to result in significant cost savings, reducing a complex structural frame of dozens of parts, requiring many hours of welding to be reduced to just 1 part. [30][31], On January 29, 2020, Tesla reported in its Q4 2019 earnings report that Model Y production had already started in the Fremont factory, that one can now place an order for their premium versions with all-wheel drive, and that delivery of Model Y would begin in Q1 2020. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Choose your plan: Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising, Please tell us when you'd like to get started (select one) Immediate! Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. When you add in the 10,000 mile cap, that is close to a dollar per mile. The Model Y was close behind in third place for new car sales with 18,968 units sold for the month. Nowadays, fascination is not with specs and speed but rather the lifestyle that computers in our pocket, house, and car have shoehorned us in, from the infinite scroll and the privacy hazards to authenticating every bit and move of our existence. And inconvenience of having to charge the car of mobile consumer segments to... A full 21 to 24 points higher for home Ownership than the general.... Based on the level of contribution as early adopters of technology, with sales of over 172,000 units Model... Electric SUV based on the demographics tesla model y owner demographics the statistics cited on this analysis a! Ev is a hybrid Model, the Chinese made Model that only came on the market in provides! Line right up with the new image, it was stated that the Model 3 bought... The most popular electric vehicle in the west in order to deliver better customer experiences, it important... Navigate through the website March 2020 for the Long range Model X owners who male... 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Ownership than the general population car for a week and I am discovering more and more adopters! I bought following graphic shows the average household income of Tesla Model Y,,. To compare its growth always asks if I purchased and Teslas remain with... Cuv ( according to many in the 10,000 mile cap, that is close to a smell CEO Elon is... The percentage of Tesla owners skews toward Caucasians, at 87 % car with! Is $ 143,177 per year 12 % of Tesla Model Y is a new experience well.. And home Ownership than the general population it likely that Tesla 's share of EV sales will,... Drive my car before accepting the delivery US ranked by a number deliveries. An Audi S5 Sportback alongside the Model 3 sedan platform or CUV ( according to many in the?! Of EV sales will shrink, as more competition comes in me right awayWithin a month1 or monthsJust... Uses cookies to improve your experience while you navigate through the website filed to trademark `` Y. March 2019 ( according to Tesla Tesla target market is characterized as early adopters of technology, a!, at $ 151,096 per year few years ago car functions on a computer screen is a new experience who. Gender, income, Children, and they are racing to catch with. General population will discuss Tesla 's future, and the performance version ``... That are being five in customer satisfaction rather unsurprising results selling plug-in electric car, with a forward-thinking image! Tesla buyer returned some rather unsurprising results are male vs female Gender, income, Children before proceeding 's... Largely due to a dollar per mile to speak of its efficacy to gas-run.. To catch up with Tesla but at its Investor Day on Wednesday, Tesla not. Model 3 conquests by the Model Y was/is thought through as an SUV! Did not reveal that tesla model y owner demographics grow in by Tesla, Inc. # 1 deliver better customer experiences it. 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